SIZZLE is a director's cut from the production highlights of Cantu's My Curl. My Cantu. digital campaign.
The campaign included 57 deliverables in three languages: English, French, and Spanish. The content focused on how-to applications for textured hair.
Production involved two sets in one studio, a greens set for lifestyle sequences, and a color pops set for instructional content.
Cantu_Teaser_040919
Cantu Beauty came to Sasha Group came with an ask: Can we elevate Cantu Beauty's social and digital content to compete with Shea Moisture? Together we developed a complete refresh: 50+ videos in 3 languages, photography package, and a ton of new bounce for Cantu’s digital campaign.
Ready. Set. Go!
Q: How do you max out three production days in January?
A: Build two studio sets — one, a lush garden for lifestyle sequences, and in the other, a color pops background for content. Then play musical chairs with the video production and photography.
BOUNCY DEFINED CURLS is one of 57 deliverables in three languages: English, French, and Spanish.
The videos are a global refresh for Cantu's "My Curl. My Cantu." digital campaign. The content focused on how-to applications for textured hair.
Production involved two sets in one studio — a greens set for lifestyle sequences and a color pops set for instructional content.
[Cantu_BDC_60_English Final]
A wealth of options for post.
We filmed content for five hair types. The agency had a hero video for each, and 3-5 cutdowns including versions in English, French, and Spanish — for a total of 57 deliverables from 3 days of production.
