Last year, Mr. Perfect took us on a tour of some unreal companies who moved to Chattanooga and were unbelievably successful. Now he returns in a musical extravaganza. And this time he'll have to convince his toughest audience yet that Chattanooga is, literally, perfect for her.
AWARDS
2018 ADDY (Regional) Gold - Internet Commercial
2017 ADDY (Local) Best of Show
2017 ADDY (Local) Gold - Elements of Advertising: Music with Lyrics
ChattanoogaPerfect.com
#CHAperfect
CREDITS:
Client: Chattanooga Chamber of Commerce
Agency: Pathfinder Films
Featuring: Castwell Fider as "Mr. Perfect" and Jennifer Arbogast as "Carolynn Stanton"
Supporting Roles: Vincent Pelligrino as "David," Desirae Smith as "Chloe," and Michael Dexter as "Marvin"
Directed by: Leif Ramsey
Executive Producer: Lucky Ramsey
Producer: Nathan DeWild
Story & Lyrics by: Nick Livanos
Original Music by: Daniel Cooper
Cinematographer: Bryan Fowler
Choreography & Casting by: Lindsay Fussell
Editor: Nick Livanos
Production Designer: Ame Fowler
Sound Design & Graphics: Daniel Cooper
Musical Commercial “Cha Cha Land”
Chattanooga’s mission? Save entrepreneurs from the horrors of the Big City. The city was prepared to get funny, irreverent, and down-right playful.
The musical earned Chattanooga national press, increased Facebook reach by 2,500%, and helped the Chamber of Commerce win national “Chamber of the Year.”
Last year, Mr. Perfect took us on a tour of some unreal companies who moved to Chattanooga and were unbelievably successful. Now he returns in a musical extravaganza. And this time he'll have to convince his toughest audience yet that Chattanooga is, literally, perfect for her.
Last year, Mr. Perfect took us on a tour of some unreal companies who moved to Chattanooga and were unbelievably successful. Now he returns in a musical extravaganza. And this time he'll have to convince his toughest audience yet that Chattanooga is, literally, perfect for her.
“A ridiculous city-branding campaign we can get behind.”
— City Lab
Chattanooga, It’s Literally Perfect
We’re not saying Chattanooga is “literally perfect,” or that it’s the “Tom Hanks of places….” How did we raise the stakes? We made it a musical and piggybacked on the movie La La Land’s Oscar success by introducing the world to: “Cha Cha Land”
The results — industry recognition, tons of earned media, and massive national reach. Even the president of the Chamber of Commerce credits the campaign as the reason she moved to town.
PROJECT RECOGNITION
2017 ADDY Gold - Regional
2017 ADDY Best in Show - Local
2017 ADDY Gold - Local