Kentucky Tourism
”Find What Moves You”

Brand spot with soulful moments + dynamic movement, energetic transitions, and FPV drone

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Director’s Notes

Kentucky’s rebrand demanded a new POV on a place we thought we knew.

For me, “Find What Moves You” had a literal commandment baked into it: Move the camera dynamically. It also had a metaphysical component: Find moments that move the soul.

I brought the literal to life by capturing the adrenaline and energy of the adventures — racetracks, waterfalls, rock climbing — moments where a dynamic, energetic camera work like FPV drone could take the spotlight.

The ethereal I found in the small details — twinkling stars, the joy of encountering a stallion for the first time, and in shared laughs around the campfire. In soulful moments the camera could take a beat, letting the experience wash over us.

On an outdoor adventure in Kentucky an African American man blows out a marshmallow around the campfire.
A curious asian eye peaks through a telescope at the stars at an observatory in Kentucky.
A boy and his family eagerly anticipate what adventures wait ahead as they enter the Kentucky Kingdom amusement park.
Two couples enjoy sitting around a campfire together at Nine Pines Retreat in Kentucky.
Clive the Alien, a piece of installation street art, looms overhead in Covington, Kentucky.
A woman takes in the view from her Nine Pines glamping accommodations in Cadiz, Kentucky.

Deep inside each of us there’s a spark waiting to be ignited.

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