Tennessee Aquarium
”FIND JOY”

The Tennessee Aquarium is a tourist attraction with nearly 1 million visitors a year. I wanted the TV spot, FIND JOY, to be a time-hop family romp with a visual surprise around every corner.

It’s not a passive experience. The animals are alive and react back to visitors. There’s a give and take between animal and human that evoked playful transitions and unique points of view. Because it’s hands-on, I found it more compelling to capture transitions in camera practically — right down to the Banana Leaf Intro.