Dr Teal’s Epsom Salts “Uplift”
Soothe tired muscles and uplift the mind.
A collaboration with The Sasha Group. Leif directed bite-sized ads for Dr Teal’s® bathing products. The social campaign of :06s and :15s brought an elevated look that wowed the brand.
How I Elevated the Spots:
Skin is semi-translucent; we used big lighting fixtures so that skin would glow.
We shot on the same lenses that Roger Deakins used for the movie “1917” — ARRI Signature Primes — creating a light, airy look with smooth skin tones and no distracting flares.
Adding atmosphere softened the light and gave a warm, alive feel, even in still-lifes.
To make skin tones pop and natural textures come to life, we simplified color palettes in the locations, set dressing, and wardrobe.
Kept the camera in motion and featured background action in product shots.
Edited on set, so we could make tweaks and refinements to the final edits in real time.
Director’s Treatment
BY LEIF RAMSEY
Snaps from Set
Can you see the passion for excellence in my eyes?